12 Ways to Ensure Your Retail Website Shines this Holiday Shopping Season
Rain or shine, and long before “Thriller” commands the airwaves, the first day of fall cues the holiday season. And with that, predictions abound on holiday spending…where and how consumers will shop, and how retailers are expected to fare.
The lines have long been blurred between Black Friday and Cyber Monday. It’s hard to believe the former was traditionally a shopping-rush day for brick-and-mortar and the latter was created to spur consumers to shop online! In 2018, Cyber Monday sales in the U.S. hit $7.9 billion, setting a new record and outpacing Black Friday’s $6.2 billion, according to CNET’s “Black Friday vs. Cyber Monday: What’s the difference?”
This holiday season, the predictions are favorable for retailers, particularly for those with comprehensive digital strategies. As CNBC reports, a survey from the Harris Poll and OpenX, an ad exchange network, polled 2,000 shoppers in August and found, “Holiday spending is expected to rise 5 percent (with) around 53 percent of all holiday shopping is expected to be done digitally.”
Jennie Gilbert is COO of Retailer Web Services, a Scottsdale, Arizona-based company whose mission is to help independent retailers realize their dreams through the promise of technology. Gilbert is a frequent speaker at durable goods retail conferences and the co-author of RE:THiNK: 11 surprising things you should do now to win retail customers in the digital age (Retailer Web Services, 2015), available on Amazon and at www.retailerwebservices.com.