Toshiba Revs Up High-Margin LCDs
Ever since flat panel televisions entered the mass market, retailers have viewed them as a double-edged sword around the time the holiday selling season ramped up. On the one side is consumer demand for flat panels every year, which drives sales and store traffic. On the other, manufacturers and big box retailers slash the prices so low that independent dealers have to choose between losing margins or losing sales altogether.
Come this Black Friday, Toshiba hopes to reduce the anxiety dealers have about pricing pressures, and is taking steps to help.
Between 120Hz technology and sets featuring super narrow bezels, Scott Ramirez, Toshiba vice president of marketing for the TV Group, said there’s plenty of opportunity for dealers to maximize profits, not just sales, this fall and winter.