12V Case Study: Taking the Install to the Client
For MECP Master Installation Technician Victor Orlando of Las Vegas, Nev., “work” is an ever-changing location. Orlando’s company, Mobile Masters of Las Vegas, is an installation services business that provides personalized services and conveniently visits the homes or businesses of the clients. “We provide a huge relief for our customers who are self-employed and just don't have time to drop vehicles off and pick them up. These mainly consist of doctors, lawyers and a few dealers who need someone who can provide an accurate quote and get it done the same day if the equipment is provided,” comments Orlando, who started the business back in 2011. In his 15 years in the industry, he’s learned that his competitive edge is being able to go to the client rather than clients going to him. He adds, “We take the time to help customers who choose to purchase online and make sure they get everything they need without having to leave the convenience of their home.” Orlando stocks some product but will also assist his clientele in purchases from authorized dealer sites like Crutchfield or Amazon. This way, they gain an understanding of the costs and support differences that various online shopping sites offer.
Thriving on Word of Mouth
Mobile Masters of Las Vegas has a strong word of mouth. Additionally, a social media outreach combined with an effective website keeps Orlando plenty busy. He says being an MECP Master Technician has been very beneficial for his business. “I’ve had clients recruit us to other states because they were impressed with the reputation and the quality we put into doing the job correctly. Our high-end vehicle clients have actually gone as far as going to MECP.com just to locate how many and where to find masters to with whom to trust their vehicles,” he adds. In addition to the MECP credentials helping gain customer awareness, Orlando also builds the excitement by getting customers involved with him in local car shows and online marketing with Google, Facebook chat rooms and vehicle enthusiast forums.