The Catalyst AV network of 12 independent CE residential, commercial and pro AV product distributors revealed a 15 percent uptick in sales this year versus 2018, during its semi-annual meeting at the Professional Audio Associates headquarters in Boston, Mass. last month.
“A 15 percent growth in sales with the business surging upwards doesn’t just happen by chance,” noted Executive Director Helge Fischer. “Our coast-to-coast AVPRo edge training helped; it was hugely successful, surpassing our initial goals. We will be focusing on developing more of these coast-to-coast training programs to keep the momentum going.”
“The coast-to-coast trainings with AVPro Edge were a great experience,” said Catalyst member AV Warehouse’s Patrick Boyer. “Our goal is to continue getting as many of our dealers as possible fully versed with the lines we carry. At the end of the day, they will earn more money and have more satisfied customers.”
Chris Gentile of AHA Distributing offered a view that the growth is also due to “the movement to a more IoT way of thinking. Fiber is becoming more prevalent, especially with 8K on the horizon, and a surprising number of our dealers are branching out into or ramping up their commercial offerings.”
Other Catalyst AV members cited additional reasons for the group’s growth. Said Ron Perron of HCA, “We use multiple courier services to deliver same day, up and down the front range. We also insure that customers can execute will-call business in minutes, saving them time and money. We have an open will-call format, where customers can literally walk around anywhere in the warehouse.” Added Lew Freedman of Professional Audio Associates, “Doing more deliveries than ever before both to dealers and their customer locations has helped growth; we make it happen every day for our dealers.”
The Catalyst AV marketing arm reaches 17,000 integrators on a weekly basis through 22 warehouse locations and via webinars, trainings in the warehouse locations, a constant stream of educational and promotional HTMLs and more.