1999 Appliance Retailing Giants - Selling Innovation Not Price
In February, Sears began selling about 2,000 major appliances over its Internet site, including offerings by Maytag, Whirlpool, GE, Frigidaire, Amana and Kenmore. Concurrently, the company launched its "parts direct site," allowing consumers to buy 4.2 million parts by more than 400 manufacturers.
Sears Leads Appliance Retailing Giants
On page 24, you'll find Dealerscope's 1999 Top 15 Appliance Retailing Giants, which ranks the top appliance retailers in the country by sales. Sears, once again, is the top appliance retailer.