2011 Hall of Fame: Leon Temiz, CEO of Electronics Expo
Temiz has exhibited an almost clairvoyant knack for merchandising, with the results most apparent since the start of the recession. While the first Electronics Expo locations ranged from 25,000 to 35,000 square feet, he sensed three years ago—well ahead of the economic downturn—that a change was needed, and wasted no time in downsizing proposed floor plans, designing 10,000- to 12,000-square-foot models and then working every inch to utmost efficiency.
"We reasoned that you could open three stores that size instead of one large store for the same amount of rent," he said.
For example, Electronics Expo's reduced its Roxbury Route 10 location from 27,000 square feet to 10,000 square feet, and it ended up doing more business than the larger model. Expo's vendor partners are also pleased with the stores' displays, which include both single-brand and mixed-brand areas where consumers can easily compare products.