2012 Dealerscope 40 Under 40 Features Explosion of New Talent
When we asked this year's group of 40 Under 40 industry stars to share their take on the state of the economy, one of our favorite answers came from Micah Williams, owner of Sonus Car Audio in Clarksville, Tenn.
"Our outlook is if you're going to stand behind the counter, clerk boxes and compete on price then the economy is bad," he said.
Instead, Williams and his crew make sure all products on the sales floor are out of boxes and on display for full demonstration. All customers are greeted and treated like friends. Each employee is encouraged to stay on script and empowered to sell themselves and the benefits of the business, as opposed to the product. The result has been double-digit revenue increases between 2009 and 2010, with sales already up 18 percent this year.