2018 40 Under 40 Honoree: Rachel Tracey, Almo
For a complete list of Dealerscope 2018 40 Under 40 honorees, visit our program homepage.
Rachael Tracey, 37, Director of Merchandising for Appliances and Home Comfort, Almo Corporation
Brief Description of Your Role There: Overseeing the purchasing staff for major appliances, small appliances, and home comfort products, managing vendor relationships, product assortment and inventory, and dealer programming.
Years in Industry: 20
Where You Grew Up: Philadelphia, PA
Where You Live Now: Philadelphia, PA
College: Drexel University
Accomplishments and Why Those are Important to You/Your Company: Shepherding the explosive growth in the seasonal category at Almo, which has increased over 500% during my tenure. Participating in the successful onboarding of over 30 new brands, which has added significant value for our dealers and their ability to assort and mix merchandise, and expanded the reach for our vendor partners into new channels.
CE Industry Awards: N/A
What I Like Best About My Job: Being part of the Almo “family,” working in an environment and on a team that fosters collaboration, integrity, engagement, and evolutionary thinking.
Favorite Pastime/Hobby: Cooking, especially with my niece, Olivia
Last Book I Read: Hamilton: The Revolution
Favorite Movie: Star Wars
Favorite CE: My cell phone. I have no idea how I survived before I had one, and I don’t know what I would ever do without it!
As an industry leader, we’d like you to comment on some of the problems and challenges facing retail. We may include these responses in another section of the Dealerscope magazine or website. Feel free to answer one, both, or neither.
What makes you believe the CE industry will get healthier and thrive during the next five years? Why? With a growing housing market in both new construction and existing home sales, there is no reason that the appliance portion of the industry can’t continue on its growth curve. Two things that will ensure that growth continues are connectivity and innovation. We need to convince consumers that connectivity is a worthwhile investment by providing meaningful features and ease of integration to foster growth. This effort has already started, with platforms such as Samsung’s Family Hub refrigerator, LG’s SmartThinQ ecosystem, and Frigidaire’s Alexa-enabled air conditioning, blending cool, time-saving, energy-saving, and money-saving features that consumers can relate to.