2019 TV Roundtable: Is the Market Ready for 8K?
Dealerscope: What are your brand’s short- and long-term strategies for the introduction of 8K TV sets in the U.S.?
Rick Calacci, Senior Vice President, Home Entertainment Sales, LG Electronics USA: In the short term, CES is the U.S. launchpad for the world’s first 8K UHD OLED TV, a stunning new 88-inch model. We’re introducing an 8K LCD TV this year, too, both with 16 times the resolution of Full HD. For the foreseeable future, 8K will be a super-premium, ultra-large-screen category.
Mike Fasulo, COO and President, Sony Corp. of North America: As a leader in the CE/TV industry, Sony is always supporting and leading new technologies that address our customers’ needs. We will continue to drive the premium TV market forward, whether it be upscaling 2K, native 4K, or future 8K technologies. Sony is focused on delivering the best consumer experience, quality, and choice to the customer. Sony did demonstrate 8K at CES 2018 and garnered great reviews on the stellar visual performance.