Sunday's Super Bowl led Americans to purchase 2.6 million HDTVs, according to numbers released by the Consumer Electronics Association on Friday.
CEA expects that 29.8 million HDTVs total will be sold this year, a gain of 3 million from 2008.
“Even in this tough economy HDTV growth has remained strong and steady,” said Jason Oxman, CEA's vice president of industry affairs, said as part of the announcement. “Since the early days of HD, sporting events have lead the way in high-def broadcasts. Sixty percent of consumers said the Super Bowl is one of their favorite sports to watch in HD. It is no surprise that most Americans would not think of hosting a Super Bowl party without watching the game in HD.”