We already hit on the completely redesigned (and customizable!) Mac Pro that Apple announced during their WWDC 2019 keynote in San Diego on Monday. As well, we’ve talked about the changes coming to the company’s longstanding iTunes app. But there’s still plenty more than needs to be unpacked from the event and what it means for consumers and Apple’s product portfolio moving forward.
In particular, three things stood out to me during the event that were of particular importance: the roundabout way Apple addressed their precarious positioning in the smart home market, the awesome changes coming to the iPad, and the supreme importance the company is placing on privacy. Let’s dive into each.
There’s no denying that Apple is lagging behind its biggest competitors in the smart home market—that being Amazon and Google. While Apple had a several-years head start launching Siri in 2014, they quickly saw their digital voice assistant fall behind in both performance and functionality. Personally, I was hoping that Apple would pay a little bit more attention to its voice assistant and the related HomeKit connected home platform during the keynote, but Apple did take some pretty big strides forward with the service in its forthcoming iOS 13 release.