3 Observations of a CES First-Time Attendee
It wasn’t just the tech products that were on display here that made the Sands a hot-spot, though. It was here that Turner Sports was given space to host the CES Sports Business Forum, an incredibly unique event that brought together some of the top minds (and personalities) in the sports and tech worlds to discuss the impact of technology on sports—both the actual product on the court/field and how consumers are interacting with their favorite teams and leagues.
3. CTA’s name change now makes perfect sense
Not that it didn’t before, but attending CES 2016, and speaking with Shapiro about it, really solidified the idea that the name change—from Consumer Electronics Association to Consumer Technology Association—was the absolute correct move for the organization. Electronics still play a huge part in what goes on at CES, but think about the myriad industries represented throughout the show: car manufacturers, home improvement stores, watchmakers, fitness apparel companies, sports leagues—the list goes on. The inclusion of all of these companies and organizations shows the reach of the industry, and having electronics in the name is simply too limiting. By broadening their scope, CTA accounts for nontraditional tech entities and allows them to seamlessly work their way into the mission of the trade show.