3 Retailer Benefits to Offering In-Store Electronics Trade-In
According to the NPD Group’s Connected Intelligence report and its survey of smartphone consumers, nearly 62 percent of respondents said they are willing to switch retailers for a better trade-in offer. (The graphic accompanying this article depicts the data and customer willingness to switch, both for retailers and carriers.)
Because of the widespread popularity of using smartphone trade-ins to fund upgrades, consumers are searching for the best deal and most convenient experience. Offering trade-in not only sets the stage for a personalized, one-to-one exchange with a sales associate, but also gives customers the positive feeling of being paid back from their favored retailer.
In a time when the retail experience must innovate to remain relevant, in-store consumer electronics trade-in programs can offer the boost retailers need. A personalized experience that immediately pays the customer back for used products, trade-in can serve as a critical tool to drive foot traffic, increase sales and enhance customer loyalty.