3 Steps to Increase Online Warranty Sales
It’s projected that there will be more than 230 million online shoppers by 2021, an increase of nearly 21 million consumers over a five-year span. As the ubiquity of ecommerce grows and opportunities for in-person interactions decline, adequately educating consumers on products and services will become increasingly more challenging—particularly when it comes to communicating the benefits of protection programs.
To be sure, online warranty sales can be a huge value-add for retailers. But to really give their warranty program revenue a boost, retailers should consider three important strategies that can help ensure consumers understand the benefits of extended protection.
Want to help shoppers fully grasp the value of protection plans? Communicate the benefits of warranties throughout the online shopping experience. Instead of only offering protection plans as an afterthought or throw-in at checkout, retailers should suggest them alongside product descriptions when a consumer initially clicks on an item. This way, customers see warranty messaging while browsing early on and will associate the protection with the product.