3D LCD Panels Reach 10 Percent Share
Shipments of 3D LCD panels reached 21 million in 2011, representing a 26 percent gain and taking up 10 percent of all LCD panels. That's according to an NPD DisplaySearch study released Wednesday.
“As brands continue to promote 3D, end-user awareness and interest is growing. While there are still concerns about the lack of 3D content and services, as well as end-users’ needs, LCD TV panel makers have pushed 3D capability via lower prices and the introduction of new, cost-effective technologies,” David Hsieh, Vice President, Greater China Market for NPD DisplaySearch, said as part of the announcement.
“Many TV brands have started to list 3D as a basic feature for their models above a certain level. This, along with reduction in 3D panel premiums, will be the main driver for 3D penetration in TV panels. Meanwhile, improvements in patterned retarder film manufacturing and lamination stability will increase output through yield rate enhancement.”
See the full study here.