Manufacturers Reveal 3DTV Strategies
There's a new technology we're introducing with the 3D sets: something we're calling FRED - Frame Rate Enhanced Driving. It is used when in 240Hz mode, and simply, it reduces the amount of source drivers by half that are required to run the panel. In so doing, it allows more light to pass through the panel and also uses less power. We'll introduce a technology called Side Mount Scanning, which lights the TV from the left and right edges but breaks it into five segments, allowing a TV with four-millisecond response time to keep up with 3D's demands and reduce the amount of crosstalk and edge blur. In IPTV, we're already shipping Quattron products with Netflix in our 810 and 820 series, and we will launch the 920 series in July, which will also include Vudu.
Scott Ramirez, vice president of TV marketing,Toshiba: Toshiba's second-half 2010 TV line ups the ante in cosmetic design, technology and quality. We will have models that feature a beautiful flush-front illusion design that creates visual impact while blending into a home. Some new technologies include features like 3D, video-phone capability and enhanced wireless Internet capability. We expect Toshiba 3DTV models to be available on virtually all of our regional dealer floors by Q4.
Frank DeMartin, vice president of marketing, Mitsubishi: We announced our DLP and LCD lines in April and will announce more models in June in LaserVue and 3D. The DLPs include 60-, 65-, 73- and 82-inch sizes, and all are 3D-capable. 3D is all about the screen size - the immersion factor - and the quality of imaging, and DLP is perfectly suited for that. Ninety-five percent of all cinemas use DLP technology for 3D. DLP switches up to 1,000 times faster than LCD and therefore gives really great stereo - left-eye/right-eye - separation, which provides clarity in 3D motion imaging and also depth of picture. We've been doing demos for a year and a half so far at retail, and we've gotten great feedback. An 82-inch compared with a 46-inch is almost four times the size in terms of viewing area, so when you want immersion, it's hard to beat.