Manufacturers Reveal 3DTV Strategies
Jonas Tanenbaum, vice president of LCD HDTV marketing, Samsung: Our focuses are image quality, 3D display capability and IP connectivity. The 8000 Series LED TVs, for example, include Samsung's proprietary Precision Dimming technology, which merges the advantages of LED edge-lighting with the control of local dimming technology. This delivers the greatest range of dynamic contrast and bright colors. Users will see whiter whites and deeper blacks wrapped in a set that's less than an inch thick. Samsung's 3D LED sets are all 240Hz equipped. Their 3D processor also enables 2D content from broadcast TV, DVDs and Blu-ray discs to be rendered into 3D in real time.
Consumers are also embracing connected TVs and are activating the content at an increasing rate. So Samsung's TVs will also connect to an expanding portal of digital content through the first HDTV-based apps store, Samsung Apps. It allows users to download and view applications on their TV screens for access to a broad selection of content and applications from services like Netflix, Blockbuster, Pandora, Twitter, USA Today and Vudu.
Jay Vandenbree, senior vice president, sales LG: LG's story revolves around picture quality. When they're buying a television, consumers still mainly want the best picture quality they can get. If you look beyond that, it does become a 3D-connected TV story, but not because of the technology, but because of the user experience. It's both features and content that enriches the user's experience with the TV, and connected television and 3D both bring back "family movie night," giving families a reason to come together again.