How Long Will Price Premiums Last On 3DTVs?
Frank DeMartin, vice president of marketing, Mitsubishi: For us, the great thing this year is that DLP doesn't necessarily require a premium.
Some of our products will be 3D-ready, and we announced at CES that we'll have an adapter that will allow our legacy 3D products sold since 2007 to attach to all these new 3D sources, and some of the new products will require an adapter. But the upcharge to get going on 3D, for us, is really not significant on the DLP side, and our hope is that that allows the retailers to maintain their prices.
Scott Ramirez, vice president of TV marketing,Toshiba: Adding 3D adds cost, so 3D will continue to be a step-up for models. However, as choices in 3D technology widen, and the number and diversity of available models increases, less-featured 3D models will become available at more aggressive retail prices.