3D TV Sales Grow, But Percentage Still Low
While sales of 3D TVs grew 74 percent in the first quarter, the technology still accounts for only 11 percent of all flat-panel sales. That's according to a survey released Monday by NPD Group.
In addition, according to NPD's 3D 360 Monitor survey, of those who plan to purchase a 3D TV in the future, only 14 percent consider 3D a "must have" feature, while 68 percent call it “a nice feature to have they may use in the future.”
“3D has been a success for the television market from a sales perspective," Ben Arnold, director of industry analysis for The NPD Group, said as part of the announcement. “However, few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution, and Internet connectivity hold more importance.”