3DTV Sales: Insight Media’s Global View
The success of 3D as consumer television format will be dependent not just on what happens in the U.S. market but also on global adoption fueled by the quantity and quality of content production.
That was one conclusion reached by the emerging display technology market research company Insight Media, whose most recently issued 3DTV forecast report projected that 50 million 3DTVs will be sold worldwide in 2015.
“Every element in the 3D adoption chain is coming into place now,” said Insight Media president Chris Chinnock. In the near term, meaning the 2010 calendar year – for which his firm projects 3.3 million 3DTV worldwide sales – there will be limited content.