40 Under 40: Lugo, Marra, McDonald, Munjanganja, Mitchell, Paschke, Price, Puma
Ruben Lugo, 38, Product Marketing Manager for ATEN/IOGEAR in Foothill Ranch, Calif.
Background: Grew up and resides in Orange County, Calif.
Career: Seventeen years in the IT, CE and AV industries. As product marketing manager for ATEN/IOGEAR, Lugo is responsible for KVM (Keyboard Video Mouse)/KVMP (Keyboard Video [Monitor] Mouse and Peripheral) IT solutions, A/V and Digital Home, AVIOR Series and VanCryst line of professional and commercial A/V distribution products.
Industry Accomplishments: Contributed to the initiation and launching of new trends in technology, from multi-functional HD digital camcorders, and co-developed the AVIOR series line. Lugo was also a major contributor to the building of the AIPTEK digital imaging brand, and a co-leader in sales and marketing efforts to make AIPTEK a multi-million dollar company from nearly zero sales.
Awards: “Our wireless high-definition distribution solutions, Pro A/V distribution products, wireless A/V keyboards and KVMs have earned design and engineering honors for innovations at CES, CEDIA Finalist Awards, CustomRetailer EXC!TE Awards, and a finalist in the AVTA Awards.
What you like best about your job: Being able to contribute to new technology trends and having an effect in shaping products and solutions that make our digital life more convenient.
What you like least: I would examine the instances of dealing with limited resources within time-sensitive projects, especially when dealing with new technology. But, at the same time, this is where we’re able to be the most creative. Otherwise, maybe there aren’t enough doughnut days.
Favorite pastime: I miss drag racing at the tracks and playing guitar, bass and drums, but I still find time for martial arts.
Favorite movie: It falls between “Jaws” and “Blazing Saddles.”
Best concert: The 12-hour “Board In OC Fest of 1995,” which consisted of 16 Orange County-grown bands, such as Social Distortion, No Doubt, Sublime, and many more, for only $20!
If you could be anyplace else right now, it would be: I would be on a Hawaiian white sand beach with my wife doing absolutely nothing but relaxing to the sounds of the ocean and our two beautiful kids’ laughter.