40 Under 40: Ramirez, Simcha, Sonntag, Szymczak, Todd, Tseng, Vosika,Weller
Vince Tseng, 36, Vice President, Strategy & Corporate Development, SquareTrade, San Francisco & London.
Background: Grew up in San Jose, Calif., now lives in London
Higher education: B.A., English, Northwestern University, Evanston, Ill.
Career: Fourteen years in the industry. Tseng is responsible for SquareTrade’s strategic direction.
Industry accomplishment: “I came up with the vision for a consumer branded extended warranty, and led the marketing and product teams to execute on it.”
What you like best about your job: “I figure out how we can use technology to revolutionize an opaque, consumer-unfriendly dinosaur of an industry, making it a consumer friendly, transparent product that retailers can sell like hotcakes.”
What you like least: “Constant long-haul flying between London and San Francisco.”
Favorite pastime: Avid runner and cyclist
Last book read: “The Twelve Caesars” by Suetonius, “NW” by Zadie Smith, and “Thinking Fast and Slow” by Daniel Kahneman
Favorite movie: “Annie Hall”
Best concert: Herbie Hancock, solo on piano, Villa Montalvo, Saratoga, Calif.
Favorite CE product of the year: The iPad mini. “It’s just small enough to put it in your back pocket if necessary, but big enough to do anything you can do with a big iPad.”
If you could be anyplace else right now, it would be: “Eating my way through the countryside villages of Spain and Italy.”
Jimmy Vosika, 33, CEO of ShopJimmy.com, Burnsville, Minn.