Retail Excellence: Definitive Audio, Seattle Wash.
Definitive Audio, the Seattle-based, 36-year-old hybrid AV specialty retailer and custom installer, has thrived through several recessions, housing crises and bouts of faltering consumer confidence by sticking to its guns, as well as changing with the buying habits of its customers.
"I did business with them when they first opened, when it was a small, one-room store," said loudspeaker entrepreneur Sandy Gross, president of GoldenEar Technology. "They've evolved rather dramatically, but it's still a classic specialty audio/video store that has the best products in all price ranges, presents them really well, and gives excellent service and expertise to its customers."
The company, now with three showrooms and a design center, continues to be defined by its founder, Mark Ormiston, a self-professed audio hobbyist who lives and breathes the technology and is passionate about conveying his enthusiasm for what he sells.