Retail Excellence: Barrett's Technology Solutions, Naperville, Ill.
Barrett's Home Theater changed its name last May to Barrett's Technology Solutions. But for six full months after that, the name was about the only thing that had changed. Retail CE products still took center stage in the store, with design, installation and other offices relegated to the perimeter.
Last November, though, customers gave their blessing for Barrett's Technology Solutions to let go of the retail look and embrace the true meaning of the new name.
On that day, more than 200 customers came to a five-hour technology education event held in Barrett's store in Naperville, Ill. Fifteen suppliers and Barrett's staff demonstrated the latest in iPad/iPhone home control and automation, iPod integration, 3D TV, high-performance audio, climate control, home networking, light and shade control, and energy management.