Letter From the Editor of Housewares Retailing
Companies like LG, Samsung and Haier are jumping on the connected lifestyle bandwagon. Samsung Electronics Co. and LG Electronics Inc., South Korea's top two consumer electronics makers, said that their home appliance divisions are expected to report brisk sales over the next few years, driven by demand for premium and environmentally friendly products. Samsung's home appliance division is targeting to roughly triple annual sales to $30 billion by 2015 from more than $10 billion in 2010, according to Hong Chang-wan, head of Samsung Electronics' digital appliance business.
As we travel around the country and abroad and in conversations at the 2011 International Housewares Show last March, where we spoke with exhibitors and others particularly in the electrics category, those companies told us that they are actively looking to expand distribution beyond the more traditional kitchen and home goods channels into mass distribution channels. We're seeing retailers like J&R in New York and BJ's carrying Cuisinart choppers and George Foreman grills. Distributors like WYNIT and buying groups like BrandSource are also jumping on the home/kitchen bandwagon. This represents new opportunities for CE distributors and retailers.
With shifting consumer lifestyles, HR aims to be the one place retailers and distributors can turn to for informed decision making based on industry trends, the competitive climate, relevant industry data and market segmentation. In coming editions we will explore new products and categories coming into the marketplace, including an increasing selection of brand-recognizable products carrying the name of celebrity chefs like Emeril, Rachael Ray, the Iron Chef and others. We will also profile retailers and distributors to learn what is working for them.