44 Million Consumers Already “In-Market” For VR Says Newly-Formed VR/AR Insights Consortium
While the VR market is still young, new research shows that 44 million consumers are already engaged with VR or are planning to buy a device in the near future.
That’s according to the VR/AR Insights Consortium, a consumer focused research initiative formed by Magid (Frank N. Magid Associates). The consortium brings together leaders in publishing, broadcasting, retail, advertising, content creation and entertainment for a three-year research program designed to examine how Virtual and Augmented Reality is impacting consumers and assess what the emerging technologies mean for marketing, retail, entertainment and commerce.
The invitation-only VR/AR Insights Consortium, which is currently comprised of A+E Networks, Best Buy, MasterCard, Turner, Warner Bros and The VR Society, convenes quarterly to study results of original consumer research designed by the group and delve into marketplace trends.