4K Push Seen For Chinese TV Brands
Shipments of 4K/Ultra HD TVs are expected to skyrocket in the coming years- with Chinese TV makers set to make a big push to challenged established market leader.
That's according to NPD Displaysearch's Quarterly Global TV Shipment and Forecast Report, which predicted that 23 million 4K sets will ship globally in 2017, compared with just over 1 million this year.
“4K TV is a completely different feature in China, compared to what it is in the rest of the world,” Paul Gray, director of European TV research for NPD DisplaySearch, said as part of the announcement. “In China, 4K TV sets have modest capabilities, start from smaller sizes, and are priced at relatively low premiums. By contrast 4K TV sets elsewhere in the world are very large, have relatively complex image processing, and have some degree of future-proofing.”