5 Brand Monitoring Steps to Take Before You Start Selling Online
When you start selling your products online, protecting your brand suddenly becomes a lot more challenging. There could be dozens, hundreds or even thousands of digital touchpoints where a customer can encounter your brand.
Selling online gives you an unparalleled ability to scale your sales and reach new customers. But it also means there are more places where consumers can form a first impression of your brand, and more opportunities for mistakes to negatively impact your reputation.
In the world of online sales, brand monitoring is an ongoing activity that typically requires dedicated staff and specialized tools. But even before you start selling products online, there are brand monitoring-related tasks you can do to set yourself up for success.