5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers
In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they want them.
This way of consumer thinking clearly demands that retailers have an omnichannel playbook with winning strategies that can provide the best shopping experiences, both online and offline. According to Shopgate’s recent omnichannel retailer study, nearly 70 percent of retailers say omnichannel retailing is a priority in 2019. Take note, being an “omnipresent” retailer is no longer a “trend.” It's now table stakes to remain competitive and answer consumers’ ongoing power plays.
Innovative retailers are taking the power of the smartphone one step further by utilizing mobile technology to fill the void between online, offline and everything in between. In fact, 50 percent of the retailers that Shopgate surveyed listed a mobile shopping app as a top priority in their omnichannel plans. If leveraged properly, mobile can serve as a vital channel to conduce consumers to react between the digital and the physical, converting their typical “idle” attention to engaged and actionable.