5 Ways for Local Retailers to Make the Most of Offline Marketing
Marketers have more options to reach consumers than ever before. With so much focus on new technology and digital trends, it can be easy to forget about offline marketing and the positive impact it can have on your bottom line. In fact, a recent survey by FedEx found that 80 percent of small business owners say printed materials help them stand out from their competitors. The same study revealed that 90 percent of consumers feel there will always be a need for printed assets.
That doesn’t mean you can jump right in with a printed marketing campaign and see immediate results. Like any other marketing effort, you need a strategy, plan, goals and more to ensure you’re placing your time, efforts and money in the right place. Use these tips to jump-start your offline marketing strategy the right way.
You should never do anything for the sake of doing it, or simply because your competitors are. Before you begin your print marketing campaign — or any marketing campaign — you need to determine your goals for the campaign in question, whether that’s a flyer, an event or radio ad.
Jessica Thiefels is an organic content marketing consultant. She has been writing and editing for more than 10 years and spent the last six years in marketing. She stepped down from a senior marketing position to focus on growing her own startup and consulting for small businesses. She's been featured on Forbes and has written for sites such as Lifehack, Inman, Manta, StartupNation and more. When she's not working, she's enjoying sunny San Diego with her husband and friends or traveling somewhere new. Follow her on Twitter @Jlsander07 and connect on LinkedIn.