6 Ways to Elevate Your Brand in a Niche Marketplace
Thriving in a niche market may appear challenging on the surface, but when you really dig into marketing strategies, it becomes clear that maybe niche is better for your brand. Ever hear of the "1,000 true fans” concept by Kevin Kelly? It runs along niche marketing lines. The crux of Kelly's argument is this: all you really need is 1,000 loyal fans to lay the foundation for success. From partnering with other niche businesses to traditional offline efforts, here are six unique ways to elevate your brand in a niche marketplace:
Partnering with other niche businesses is one of the best ways to elevate a brand in a niche marketplace. Several solid third-party SaaS platforms exist where a brand can build and manage an internal partnership program for bloggers, social media influencers and other businesses within a specific niche.
Not only can brands manage and track affiliates, but they can also establish partnerships like you see in the photo below, in which American Express is using a social influencer to cross-promote the brand with a top-notch hotel in Parker Palm Springs.
Will Robins is the Director of Organic Marketing for Manscaped, a niche product line, created specifically for a man’s distinctive grooming needs… below the waist. Will oversees Search Engine Optimization, Influencer Marketing and Branded Content. He also runs a successful online media company that publishes over 10 websites with distinct audiences.