7 Numbers that Show How Successful CES 2016 Really Was
6,000: The number of members of the media who were in Vegas last week to cover CES 2016. The show, once again, garnered international coverage from your niche tech websites—including yours truly—up through your local news organizations, to the sports media, and all the way to the global media conglomerates. And honestly, considering how difficult it was to move around the CES Unveiled Las Vegas event on Monday evening and the general press preview event at Mandalay Bay on Tuesday, that number seems like a very conservative estimate. "We had amazing press coverage," Pat Lavalle, president and CEO of VOXX International Corp., said in the statement. "We were able to see our customers, government guests and international partners all in one place. CES is the most efficient place in the world to do business."
15.2 billion: The estimated total number of social media impressions garnered by CES and the #CES2016 hashtag from January 5 through 9—and I’m pretty sure that myself and the Dealerscope and Technology Integrator social media pages are responsible for about 37 percent of those… According to CTA’s data, the #CES2016 hashtag received just under 1.28 million mentions on Twitter during the days the show floor was open. Consider this: The estimated total number of impressions for #SB49 during last year’s Super Bowl reached about 1.015 billion. So, if the Super Bowl were a five-day event, it would account for just barely one-third of the total impressions CES received during its five-day run last week. Impressive.