PMDA Examines Social Net Opps
A new approach brought a new energy to the most recent PMDA monthly meeting, a practice the 70 year-old imaging industry organization has been conducting for years.
A move to an early 9 a.m. kickoff along with a restructuring of the presentation format injected some new life into the event held at the Yale Club in New York last week.
Labeling the presentation The PMDA Educational Series, the initial offering was titled Social Networking: Building a Winning Strategy for Photo. Moderator John Bell, the managing director a 360 Digital Influence, a WOM marketing firm, kicked off the proceedings by reminding those in attendance “just how social the world of media has become.”