PMDA Examines Social Net Opps
Jory Des Jardins, a co-founder of BlogHer, an online blogging community for women, explained how important drilling down and finding niche communities is in the social network world.
“HP has been great at this. For instance, they found groups of women on our site that are really into preparing food and they found a way to offer them opportunities to take pictures of the dishes they prepared and to create photo products off of this passion they have for food. They did the same thing with a group of scrapbookers,” she explained.
Des Jardins added that the key was, “Not to focus on product and instead look for the potential connection point first. Find out what the community you’re looking at is all about and what they might be looking for,” she explained. “Then you introduce your solution.”