80 Years of Oops
For good measure, he continued: "Is the era of the appliance supermarket dawning or will there be a reversion to the stronger independent appliance dealership? We believe that the latter is the case ... Our business does not lend itself to the self-service principle to anywhere near the extent that soft goods do."
Less than three years later, discount icons Wal-Mart, Target and Kmart opened their first stores; two decades later, Best Buy and Circuit City began their ascendancy. Amazingly, the exact same 1959 publisher's message was printed again, almost verbatim, in March 1963, perhaps as wishful thinking. But don't worry, we finally acknowledged the trend that so many of our readers and advertisers feared.
A November 1966 feature, for instance, stated that no business had felt the influence of discounting more than the appliance/TV business. "Discounting has become a way of life. Discounters ... are an established fact today. They are the glamour boys of retailing. They have established the pace, the price and the penalties in retailing. Their influence extends everywhere."