8K Association Certified Program Now Available for 8K TVs
The 8K Association (8KA), a cross-industry group which includes 22 companies involved in deploying 8K content and technology, has announced the institution of an 8K Association Certified program for 8K TVs that meet the requirements it has outlined. 8K Association Certified TVs feature four times as many pixels as standard 4K TVs, and deliver contrast and color for high-dynamic-range performance. Member companies of the 8K Association will be able to promote 8K TVs under the 8K Association Certified banner after each TV model’s performance criteria is validated by an independent Certification Program Manager, the announcement stated. Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.
For 2020, the 8K Association says it plans to ramp up its education and industry cooperation activities. The 8KA also says it plans a number of initiatives in the year ahead to foster continued growth and awareness of 8K via:
- Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation
- Expanded promotional activity for the 8K industry to create cutting-edge demos showcasing the maturing nature of 8K products, production workflows, delivery options and display devices
- New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content.
- Facilitate the adoption of higher-efficiency 8K streaming technologies.
The 8K Association now counts five of the world’s leading panel manufacturers as members; they are: AUO; Samsung Display; CSOT; BOE; and Innolux. According to the 8K Association’s estimates, these suppliers represent over 70 percent of the global TV panel manufacturing capacity in 2019.
By the Association’s reckoning, with strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.
Looking ahead, the 8KA says it expects adoption of 8K in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4K over the past several years, with 8K displays leading the way.