Dealer Profile: Still Crazy After All These Years
"Crazy Eddie never attached his brand literally to a piece of hardware. In the consumer's mind, you'd always go to Crazy Eddie for a good price. He let the product brands do their own quality pitch," said Frankel, who hypothesizes that the Gemal family might have more luck with e-tailing than with "Crazy Eddie" lines of goods, though he's convinced the retail brand recognition is still incredibly strong. "I think Crazy Eddie is the Nathan's Hotdogs of retail. Everybody loves then and remembers them."
Jerry Carrol, the famed brand spokesman, is equally convinced of the enduring brand appeal. He's even been asked, though he demurely declines each time, to perform as Crazy Eddie at bah mitzvahs for kids who were born long after his commercials went off the air.
"I have a sense of how powerful that brand still is to a degree, absolutely," he said. "I can go out anytime and someone will still say, "Aren't you...?" I just say, 'That's my brother.' It happens to me all the time."