Last night, the Dallas Cowboys played their last preseason game, an event akin to a major holiday in the affluent Dallas suburb of Highland Park. There, a high-profile custom retailer, Starpower, opened its second store with a party showing off the Cowboys’ every play on a rare LG 71-inch plasma flat panel, the largest plasma available for sale in the world right now (price tag: $70,000).
The new Starpower store was designed by architect Phil White, who’d previously designed retail space for The Limited and Victoria’s Secret. “A lot of architects are slow to understand home theater technology,” said White, “but it’s a must these days when people would rather have an entertainment room than a living room.”
The “entertainment rooms” featured at Starpower included an octagonal “cinema paradiso” theater (job costed at $300,000) with vaulted ceilings, custom leather seating, a new Marantz 1080p projector, Crestron controls, and dual subwoofers by Krell. “We were trying to get a prototype store here,” said Starpower CEO David Pidgeon, “and I think we’ve done it.”