A Broadband Experimen - DSL at Retail
by David Dritsas
So far, DSL has been sold direct by service providers in most major markets, but competition with cable modem access and an identifiable need for better consumer education and better promotion is making the case for selling DSL through the retail channel.
Bell Atlantic, an East Coast Regional Bell Operating Company (RBOC), began selling one of 3Com's internal ADSL modems (left) last November as part of a self-installation kit at select Staples and CompUSA stores. Just recently, Bell Atlantic announced it would begin selling the service at seven Best Buy stores in the Washington, D.C. area.