A Campaign About Something: Microsoft Enlists Seinfeld
Microsoft had been rumored to be mounting a major ad offensive, to compete with Apple’s popular “I’m a Mac, I’m a PC” campaign. Thursday, some details emerged, including the involvement of retired sitcom superstar Jerry Seinfeld.
According to the Wall Street Journal, the $300 million campaign, using the slogan “Windows, Not Walls,” will feature ads starring Seinfeld, along with Microsoft Chairman Bill Gates.
The campaign will debut Sept. 4, and is geared towards rebuilding the brand name of the Windows Vista operating system, which has been battered by the Mac/PC campaign. Ad firm Crispin Porter + Bogusky is behind the new campaign, which will also feature focus groups of consumers using Vista.