A company affiliated with Blockbuster, Inc., has made a purchase that will put the video rental giant directly in competition with Redbox.

According to the Los Angeles Times, Blockbuster partner NCR Corp. has purchased DVDPlay, a competitor of Redbox, and will put the Blockbuster brand name on new kiosks. The kiosks will be in Blockbuster's trademark blue color.

NCR executives told the paper that it hopes to make peace with every movie studio; Redbox is locked in a protracted court battle with three Hollywood studios.

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