Opining On Audio
Are satellite radio and HD Radio helping audio sales? How, and how well?
Gartland: Hard to say, but I think satellite radio will become ubiquitous in an installation. A high percentage of installations will include someone’s satellite radio tuner, over the next 12 months. And there are products coming out where you can have satellite tuner cards. I think it will become what DirecTV was five or six years ago, where every installation had a DirecTV as a default.
I think HD Radio is not very well defined in the marketplace yet—it’s still a murky discussion, even among educated consumers. Satellite radio, though, is starting to make an impact everywhere.