How Consumers Use Tablets
The tablet is the world’s hottest consumer electronics product. Tablet computers will sell at a faster growth rate (160 percent) in 2011 than 17 other technologies, including ebook readers (133 percent), Blu-ray players (120 percent), mobile phones (56 percent), desktop and laptop computers (39 percent), smartphones (26 percent) and netbook computers (22 percent), According to Accenture’s 2011 Consumer Electronics Products and Services Usage Report,.
Why are tablets experiencing such a growth rate? The rapidly accelerating use of consumer technologies in the enterprise and the desire for corporate employees to always be connected is a major driver. The other reason is the number of applications designed for tablets, which will soon equal the number of applications for desktop and laptop computers. Statistics from Accenture’s research also underscore both the rise of the tablet market and the decline of the traditional PC. Only 17 percent of those surveyed plan to buy a desktop or laptop computer in 2011 – a 39 percent drop from 2010.
Accenture’s research focused on consumer electronics usage and spending patterns of 8,000 consumers in four developed markets )United States, France, Germany and Japan) and four emerging markets (Brazil, China, India and Russia). One thousand consumers in each country were surveyed.