J.D. Power and Associates asked customers what they look for in a mobile phone, and which phones they like most. According to the results, released this week, consumer satisfaction with phones has risen with the rise of the smartphone- despite higher costs for both the devices and their service plans.
The survey, called the 2008 U.S.Wireless Mobile Phone Evaluation Study, also found that nearly half of wireless users- 49 percent- plan to buy a new phone in the next year. And when choosing a phone, consumers look first at physical design, followed by operation, features, durability and battery function.
By brand, Sony Ericsson posted the highest satisfaction score (739 out of a possible 1,000) while LG and Samsung also ranked above the average score of 719. Phones from Nokia, Motorola, Kyocera and Sanyo all ranked below.