A Lasting Commitment
Better coverage of the consumer electronics industry and more of it. That’s what we promised you this time last year, that’s what we delivered and that’s what we pledge for the coming year.
Start off with the magazine. We’ve added more comprehensive news stories to our opening Pipeline section that we hope give you a deeper perspective of the events that affect your business. We’ve included more comments from a variety of local, regional, national and specialty retailers in each of our stories to provide a fair and balanced take on the issues that matter. We’ve added more photography and graphical elements to give you a more enjoyable, lively and informative read. We’ve also created a few new sections, include Selling New Technology, to help your salespeople give the right answer about the right product to the right customer; “The Source,” to provide more comprehensive distribution news; and “What They’re Thinking,” where we find out what makes the leaders of the CE industry tick.
That phrase actually does little justice to describe “What They’re Thinking.” Take this month’s piece on Jack Wayman who, at 85, is a living history of the CE industry and the founder of CES. On top of that he’s still going strong and is the type of character that’s getting harder to find in this business. We do know, however, that many different types of characters make up all sides of this industry and we will continue to seek them out to provide you with the insight and knowledge to help you run a smarter business.