Industry Highlights From the Fourth Quarter
Each year, retailers and manufacturers look forward to the Consumer Electronics Association’s annual CE Holiday Purchase Pattern Study as a guide to help plan Q4 sales. We ran parts of the report on Dealerscope.com the day it was released at the CEA Industry Forum in October.
Although retailers are well into their holiday sales season by now, we thought an overview of the report was worth printing in this issue for retailers to use as a guide to see how their Q4 sales are comparing to what consumers say they want, to adjust their merchandising or last-minute marketing efforts to reflect consumer trends, and as a future reference to see how they measured up and what they might change to improve sales and profitability during the coming months.
Inside this package, you’ll also find portraits of this year’s CE Hall of Fame inductees and a special report on stealing the spotlight from your competitors. In the following section, we report on some of the products, technologies and trends that will be highlighted at the International 2009 CES and will impact retailers through the next year.