Displays Move Beyond the Living Room
One of the most interesting areas of development for displays has been outside the confines of the standard living room television stand or mount; think backyards, floors, restaurant menus, gas pumps or subway walls. On the commercial side, video displays continue to make their presence felt in a number of ways. Undoubtedly, consumer attention will gravitate towards what’s most interesting, a fact not lost on developers of next generation display technology and advertisers.
Children may help drive the market for backyard movie equipment. The thought of watching a Disney movie under the stars with the family led to relatively strong interest among parents with children (20 percent vs. 9 percent for households without children).
Connectivity Completes the 360-Degree Experience
According to comScore, Americans viewed 11.4 billion online videos during July for a total of 558 million hours. With more content available online and faster broadband connections, some consumers began viewing online video as a substitute rather than a complement to their TV. According to the research, 61 percent of consumers say they see Internet connectivity as a desirable feature of their next television purchase. While this is a high figure, keep in mind it falls well behind many other criteria, so at this stage it may still be premature to declare this convergence a done deal. Nonetheless, many of the pieces have fallen into place to enable more efficient connectivity within the living room. Whether it’s a set-top box, a media extender, or a direct connection to the television itself, consumers have more choices than ever to expand their content offerings.