A New Age Match for HP's HDTV Initiative
"We have chosen, initially, to work with the more regional retailers—folks who have commissioned selling floors and who can do a good job at explaining the HP story," says Blakborn. "There is a joint effort to add to the stable some accounts that might be new for both New Age and HP," he says, "because they did not carry PCs before and are either white goods or consumer electronics kinds of places.
"We're very pleased to have somebody of the caliber of Fred working with us in close partnership," adds Blakborn, "and working with these accounts that, in some cases, are new to the more converged type of consumer electronics. They need to become comfortable with those kinds of things, and you need an intermediary—and Fred is a wonderful person for that, for helping to create credibility.
"We're a company that is well established in the consumer IT business," he continues. "As we looked for growth opportunities related to our core company competencies, it was clear that the TV business was a logical extension—a great opportunity to make a breakthrough. Today, and in the future, we have the capabilities to enhance TV viewing and bring a new impact to the viewing experience. We also have a heritage in printing, imaging and IT background that we are bringing to the table. Particularly with the microdisplay product line, we're tapping into quite a large amount of intellectual property that we've developed for printing and imaging that can be applied to television—a technology that allows 720p DLP chips to perform at 1080p resolution at a very attractive cost. We are able to bring this innovation to the business, and therefore, we think we will have credibility as a brand in this space"—enhanced and supported by New Age's efforts.