A New Age Match for HP's HDTV Initiative
What New Age brings to the party
New Age, for its part, says Towns, hopes to do for HP's consumer electronics lines what it has done for other vendors—"large manufacturers looking to address independents, looking to keep their product fresh and competitive on the floor, looking to help manage inventory levels." The company's fortes are "in collaborative forecasting, in getting product represented properly on the retail floor, and in helping the independent get a better supply of goods in their struggle against the 'big boxes,'" he says. "We're experts at purchase sales inventory forecasting, which helps minimize dealers' inventory needs."
Towns is as enamored of the Hewlett Packard brand and its chances in the TV marketplace as HP is about having his help in the effort. "HP is well-rounded in every aspect of how digital information is managed and touched," he observes. "Other companies bringing displays to market don't bring the printing and digital-image-capturing technologies to bear. There are so many devices that have the ability to move and manage information that they have a pretty amazing story out there, where they can say to the customer, 'We know that it all can work together —and we'll show you how to do that.' Plus, with all the years of technology experience in color reproduction on paper and in print photography, that knowledge also transfers over when you get into display. As a company, that's what differentiates them from other computer companies evolving into display products."