A New Age Match for HP's HDTV Initiative
New Age, which boasts a brand roster that includes Panasonic, Sharp, Kodak and U.S. Robotics, has always been committed to "training our people to help train retailers," says Towns. "All these brands are wrestling with these same issues" that have been complicated with emerging convergence and connectivity trends, he says. This experience will come in handy, he adds, both in the HP relationship and in more brand relationships that will likely be forged by New Age down the road.
"We are always careful to add brands that we can properly represent and help, using both our expertise and that of our retail partners," says Towns. "We want to bring the best levels of service to our retail partners—to meet a certain benchmark."
About the possibility of adding lines to New Age's portfolio, Towns says, "We are talking with some of the major brands. There are two or three in our scope, and we could make an announcement by early fall." While he did not name names, the brands added will very likely appeal to the type of retailer New Age has built its reputation in cultivating and servicing throughout its existence: the smaller independent.